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Swiggy adalah platform pemesanan dan pengantaran makanan terbesar di India. Mereka memulai operasinya pada tahun 2014, di Bengaluru. Sejak saat itu, mereka telah berkembang menjadi jaringan mitra pengantaran yang luas di seluruh India. Selama bertahun-tahun, jaringan pengantaran dan teknologi pemesanan Swiggy telah mengubah lanskap pengantaran dan pemesanan makanan - menjadikannya sangat mudah diakses dan dapat diandalkan.
Managing and onboarding a manpower of over 120000 delivery partners onto a platform comes with its unique set of challenges. Making sure the organizational values and strategic priorities trickle down to each of them and evaluating the efficiency of this was a herculean task. Before Compass, Swiggy was trying to manage this using dispersed and regional partner programs that were run by local management teams. Initiatives were rendered inefficient because the time taken to dissipate was ineffectively high. This tedious management of the reward programs also resulted in huge operating overheads.
Aspek lain dari tantangan ini adalah bahwa mitra pengantaran tidak bekerja di luar kantor, melainkan di dalam kendaraan pengantaran mereka. Mereka tersebar di berbagai lokasi dan geografis, dan hal ini juga membatasi kontrol atas kinerja mereka. Hal ini membuat sangat sulit untuk menyatukan dan mengimplementasikan inisiatif serta melacak aktivitas mereka.
Swiggy chose Compass from an option of 4 others, and the following were the key reasons for this decision:
Compass allowed Swiggy to robustly design their partner programs. The team was open to discussing the requirements in detail and providing insights on how to efficiently integrate these programs using Compass.
Compass provided detailed data reporting and analytics tools. These data tools were key for the efficient use of the system because of the vastness of the data that 1.2 lakhs users would generate. These data points were to be used as key metrics for the delivery partner performance and efficiency.
Managing support for over 1.2 lakhs users was vital and impacted adoption directly. Compass promised customer support despite this large volume.
"Compass has given us a platform to truly appreciate the hard work of our delivery partners who are the heart of our operations."
Sachin Kotangale, Wakil Presiden Operasional, Swiggy
Managing and onboarding a manpower of over 120000 delivery partners onto a platform comes with its unique set of challenges. Making sure the organizational values and strategic priorities trickle down to each of them and evaluating the efficiency of this was a herculean task. Before Compass, Swiggy was trying to manage this using dispersed and regional partner programs that were run by local management teams. Initiatives were rendered inefficient because the time taken to dissipate was ineffectively high. This tedious management of the reward programs also resulted in huge operating overheads.
Aspek lain dari tantangan ini adalah bahwa mitra pengantaran tidak bekerja di luar kantor, melainkan di dalam kendaraan pengantaran mereka. Mereka tersebar di berbagai lokasi dan geografis, dan hal ini juga membatasi kontrol atas kinerja mereka. Hal ini membuat sangat sulit untuk menyatukan dan mengimplementasikan inisiatif serta melacak aktivitas mereka.
Swiggy chose Compass from an option of 4 others, and the following were the key reasons for this decision:
Compass allowed Swiggy to robustly design their partner programs. The team was open to discussing the requirements in detail and providing insights on how to efficiently integrate these programs using Compass.
Compass provided detailed data reporting and analytics tools. These data tools were key for the efficient use of the system because of the vastness of the data that 1.2 lakhs users would generate. These data points were to be used as key metrics for the delivery partner performance and efficiency.
Managing support for over 1.2 lakhs users was vital and impacted adoption directly. Compass promised customer support despite this large volume.
"Compass has given us a platform to truly appreciate the hard work of our delivery partners who are the heart of our operations."
Sachin Kotangale, Wakil Presiden Operasional, Swiggy
Klien kami ingin memanfaatkan teknologi untuk menciptakan pengalaman yang disesuaikan dengan menganalisis data anggota dari berbagai sumber - termasuk CRM, biometrik, minat, penggunaan platform, dan sumber data lainnya untuk menemukan aktivitas kesehatan pengguna. Sementara itu, mereka ingin memastikan tingkat privasi, keamanan, dan standar kepatuhan data tertinggi.
Persyaratannya dapat diringkas sebagai berikut:
